Crowdfunding Call-to-Action Best Practices - CrowdClan
Advice from successful campaigns can help industry newcomers tremendously. Recently, CNBC published
an article that does just this: A crowdfunding veteran highlights the
popular mistakes projects make. Appearing on this list – “Forgetting to
ask for a donation.” At first, this may seem commonsensical, but in
actuality, it makes perfect sense. So many projects focus on pitch and
promotion that they neglect explicitly asking for funds. Although
landing pages assume visitor contribution, content outside of a portal
cannot rely on context to invoke a philanthropic response. This is why
projects need strong crowdfunding call-to-actions.
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