GreedyGiver
Michael Ibberson: By offering perks through thewebsite, are you concerned that some projects will take the lazy route
and rely solely on what GreedyGiver offers? How important is it for
projects to put in the time and create a series of unique,
representative rewards?
Apostolos Sigalas: If someone is being lazy on
providing User Perks then they are probably being lazy about
Crowdfunding in general. Those people don’t tend to be successful in the
crowdfunding world.
With that said, It’s the aspect of Perks that makes crowdfunding
unique and separates it from regular fundraising. If you have a strong
understanding of your market, offering unique perks will entice people
to give. Campaigns that are created to fund tech start-ups, restaurants,
and films naturally lend themselves to great perks. The GreedyGiver
Perk Marketplace is there to compliment the user perks and add an option
for those supporters who would like a Perk that they can use in their
everyday lives.
For those Crowdfunders who are raising funds for a charity through
participating in a marathon or walk-a-thon for example, the Perk
Marketplace is definitely an asset for them. These types of campaigns
usually cannot provide any tangible rewards, so they should try to be
creative as well as cost effective in creating User Perks. Rewards like
Thank you Vine Videos, Facebook Shout outs, Sponsorship for the run are
popular and have been successful for charity Crowdfunders.
Michael Ibberson: Having already solved the perk
problem, what other areas of the industry do you see as problematic? In
other words, which parts of the crowdfunding process do campaigns
commonly commit fatal mistakes?
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