Friday, 9 January 2015

Crowdfunding Markets: Addressable versus Segmented

Crowdfunding Markets: Addressable versus Segmented



A common fault in business plans is insufficient market analysis. Even
if not explicitly written in a report, crowdfunding projects need
consumer data to target their audiences via social media and other
marketing channels. Essentially, the more vivid the crowdfunding market,
the clearer the opportunity, demand and position become.