Many creative projects—those involved in music, film, art or design—turn to rewards and donation crowdfunding to fuel their dreams and produce otherwise infeasible products and ideas. Fittingly, fashion also has discovered the crowdfunding industry and has progressed greatly over the years. In fact, keep an eye out for this trend in the New Year; many market forecasters expect big things.
Despite the emergence of dedicated fashion crowdfunding portals, such as Before the Label, Out of X or I Am la Mode, some of the world’s largest portals have shown growth in this sector. Kickstarter, for instance, raised three times more than in 2012 on fashion last year, a number 60 times higher than that of 2010. Similarly, Indiegogo’s fashion earnings jumped more than 500% in 2014.
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