How to Improve Equity Crowdfunding Investor Relations.
After hooking investors with an irresistible pitch,
you need to build genuine relationships to procure funds. After the
fact, these equity crowdfunding investor relations must continue;
otherwise, you may face unnecessary professional challenges and legal
obstacles. If you did not do so during the campaign, collect information
about your investors to gauge their interests, criteria and agendas.
Search social profiles, past investments, mutual connections and other
resources to construct a full picture of who the investor is and what
they have to offer. With this information, reaffirm your investor
relations through regular, informed communication.