Wednesday, 20 August 2014

Crowdfunding Perks: Your Key to Campaign Success! - CrowdClan

Crowdfunding Perks: Your Key to Campaign Success! - CrowdClan



Crowdfunding Perks

Crowdfunding perks,
sometimes called incentives or rewards, present value to supporters.
Commonly, projects arrange a series of six to nine representative
rewards – those that reflect their brand or concept. Of all the planning
stages, this is among the most distracting.


Designing Your Crowdfunding Perks

When designing crowdfunding perks, ask yourself, “What does my
project have to offer?” The most successful projects promise tangible
rewards, but depending on the campaign, this does not always work.
Envision creative ways to incorporate your brand and message into useful
crowdfunding perks, while, at the same time, steering clear of default
items like mugs and T-shirts. The product itself can also be a great way
to pull in donors, but beware of “pre-selling” tax implications. In most cases, this constitutes as revenue (taxable income).

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