The Dangers of Third-Party Campaign Management
Firstly, as a word of warning, be wary of third-party crowdfunding
promotion services. Paying a few hundred dollars for a “guaranteed”
success sounds suspect most likely because it is. When campaigns fall
into a rut, such services may appear to be the quickest solution, but
often this leads to wasted funds and/or mismanagement.
Based on previous articles and case studies, we know that
crowdfunding promotion takes months of planning, preparation, and
dedication: How can a service condense this into a single two-to-four
week period? Somehow, many services boast packages of this duration,
promising a flood of donations right away. Often included in these
packages is access to large thriving networks, many of which populated
by bots, paid followers, and other random connections. In these two
offerings alone, we see problems.