Wednesday 14 May 2014

Social Startups: Why Equity Campaigns Need Big Networks

Social Startups: Why Equity Campaigns Need Big Networks




Finding Customer Segments

Social media can help start-up’s discover their audience – a criterion at the top of any investor’s list. Using readily available tools, campaigns can measure their activity on various social platforms. Such information reveals to a start-up not only their primary audience, but also the best places to find them.

Prioritizing social media is important for equity crowdfunding. That means ranking portals by their metrics (i.e. Facebook trumps Twitter in shares, but LinkedIn boasts the most conversions). Rather than building thousands of hollow connections on under-performing portals, startups should use social media to define and isolate their customer segments. Doing so surrounds the project with loyal supporters, which validates the startup in the eyes of seasoned and amateur investors alike.


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