How to Select a Crowdfunding Project Name
Obscurity – it can work both for and against your project. Not in market approach or concept, but rather in title. Sometimes the unknown attracts by pulling at our curiosities, while at other times it simply pushes us away. When we think of crowdfunding project names, we tend to assume self-evident titles perform best, yet so many projects choose unclear names for the sake of branding or marketing. This divide does not distinguish right from wrong; it simply illustrates different naming models. Let’s take a closer look at these approaches for those struggling to find impactful titles.
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