Tuesday 20 May 2014

How Interviews Boost Crowdfunding Marketing

How Interviews Boost Crowdfunding Marketing

Recruiters use interviewers to find, select, and employ professionals
daily. Journalists too conduct interviews to develop and narrate news
stories. When we approach crowdfunding marketing, as briefly mentioned
in our past post, “Collect Media Contacts for Crowdfunding Promotion,”
it’s best to keep both uses in mind. Firstly, interviews can act as a
pre-screening for backers – the chance for supporters to see the face
behind the mask, so to speak. Secondly, interviews open doors to new
interactions, ultimately expanding a project’s network reach.

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