Friday 15 August 2014

How to Recover From Crowdfunding Failure! - CrowdClan

How to Recover From Crowdfunding Failure! - CrowdClan

One of the greatest crowdfunding boons is publicity: a campaign serves
as a vessel for both marketing and fundraising. However, not all
campaigns end prosperously – some even finish with tarnished
reputations. To avoid public and financial ruin, then, one must ask how a
project can turn itself around after a crowdfunding failure. In this respect, let’s examine campaign communication and assessment.

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