Firstly, let’s distinguish a crowdfunding budget from a project goal. A budget concerns strictly the operational costs (fees and taxes
included), whereas a goal incorporates both the budget and target. If a
project’s goal equals $1600, for example, perhaps the crowdfunding
budget accounts for $300 of that total. This is where personal
investment comes into play: In order to adequately survey a market and
promote an opportunity, crowdfunders require an initial commitment. This
could range from 5% to 25% — it depends entirely on the type of project
as well as the expenses likely to occur.
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