Equity Offering Deliberations for Start-up Crowdfunding

Equity Offering Deliberations for Start-up Crowdfunding



One of the most delicate steps to start-up crowdfunding is the equity offering.
This is because, unlike many other aspects of a project’s setup and
solicitation, a single rule does not exist for campaigns to follow.
Take, for instance, the fact Crowd Cube’s average offering sat at 18% in
2012, yet some of the website’s headlining projects this year pushed
30%. Such variance illustrates the fact an equity offering depends on
sundry factors unique to each individual campaign.