The Media & Crowdfunding Campaign Promotion
You can opt for either of these two alternatives when you are in
conversation with professionals in the media field. You can either put
yourself across as an industry expert or you could deliver your campaign
more like a story. If you are pitching your campaign, you should keep
all the necessary promotional material in place according to the
guidelines, requirements and expected audience.
You should keep in mind that you must specifically label subject
lines or headlines, and your content should be comprehensive and catchy
when you are submitting your story. The headline should be attractive
and concise, and although your content should be short, it should convey
your campaign in totality and it should be captivating for audiences.
You should also try and keep in place a few testimonials & case
studies in case the journalist needs more content. Pick a very
intriguing and captivating angle to your campaign and play along!