How to Select a Crowdfunding Project Name
Obscurity – it can work both for and against your project. Not in market
approach or concept, but rather in title. Sometimes the unknown
attracts by pulling at our curiosities, while at other times it simply
pushes us away. When we think of crowdfunding project names, we tend to
assume self-evident titles perform best, yet so many projects choose
unclear names for the sake of branding or marketing.