Building Authority Online: Crowdfunding Accountability
In the Nash case, supporters lost all communication with the
creator until July 2013 – seven months after rewards should have gone
out. That is a huge silent period. One way campaigns can stay
accountable is to update often. Throughout and after a campaign, project
creators should maintain communication with its supporters, admitting
to troubles encountered and delays experienced. Many projects do in fact
hit some speed bumps, and supporters are typically lenient so long as
the project remains honest and transparent.
If it is clear that your project cannot fulfill its promises, find a
resolution. Sometimes a refund, an apology, or even an alternate reward
can de-escalate a tricky situation. Projects that keep in-touch can
respond to backers’ concerns and do damage control along the way.
Crowdfunding accountability does not necessarily mean crowdfunding
success, but rather coping with hiccups professionally, openly, and
timely.
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