Thursday, 17 April 2014

Great Crowdfunding Content is Essential to Campaign Success!

Great Crowdfunding Content is Essential to Campaign Success!

Be Mindful of Your Language & Tone When Writing Crowdfunding Content

Most of the writers & marketers alike know the effects of
positive & negative language. Hence, make it a point to get familiar
with the effects of both. According to the latest study from Georgia
Tech, some new and interesting facts have been revealed regarding the
effects of language & tone.

Over 45,000 Kickstarter projects were examined by the researchers where
it was found that a handful of phrases can play a major role in a
project’s success or failure. The main phrase categories to concentrate
are Reciprocity, Social Proof, Scarcity & Authority. Hence, while
doing crowdfunding write-ups cleverly fit your words in these categories
and craft the outliners.

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