The Power of Words: Crowdfunding Write-Ups

The Power of Words: Crowdfunding Write-Ups

Researchers examined more than 45,000 Kickstarter projects and
discovered a handful of phrases that contribute to the success or
failure of a project. Although the lexicon has yet to surface online,
the phrase categories are Reciprocity, Scarcity, Social Proof, and
Authority. When doing your crowdfunding write-ups, consider how your
words fit into these categories and scrap the outliers.