Crowdfunding as a Competitive Marketing Tool
In terms of SEO, creating keyword-rich landing pages
for a project may be a great way to build links to a website,
generating new traffic sources with each campaign. As well, funding
pages on portals — most crowdfunding platforms hold high authority on
search engines — will likely never be taken down. In this way,
crowdfunding beats paid advertising, as these links remain active long
after the campaign finishes — and so do the customers.
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