Five Crowdfunding Tips for Every Campaign

Trolling the web for crowdfunding tips could yield myriad results, many of which are overdone, inapplicable, or even down-right wrong. The following advice is a compilation of the best
— these are the fundamental crowdfunding tips to keep in mind. To avoid redundancy, we’ve kept things brief and to-the-point, so let’s get started:
Narrate 
People fall in love with the story — they want to know about all of your obstacles and triumphs. Transparency can go a long way when  recruiting new funders. Tell your audience why you are passionate about the product/idea and why you believe it will be successful. Here is your chance to engage with people’s emotions and persuade them to your side.

Promote
One of the most import crowdfunding tips you will receive is the reminder to market, and then market some more! Interact with your target community and develop loyal supporters. If you are not willing to spend money to market your platform, then chances are you will not attract the attention you seek. Your audience is hiding; you have to be adamant about finding them.

Prove
Illustrating a “proof of concept” is crucial for establishing credibility and legitimacy. Advertise known associates, past supporters, retail statistics, etc. — anything to show investors that this is real and has enormous potential. Do not forget to check-out your competitors: stay one step ahead by monitoring those closest in your field. If you can demonstrate the success of other related products, ideas, or businesses, you have provided your supporters with relevant “proof of concept”.

Reciprocate
Essentially, reciprocity is what drives crowdfunding; so needless to say, this is less of a crowdfunding tip as it is a requirement for many. Reward your supporters with something tangible; something that will convey your appreciation. Offering an item or a deal in return will accelerate any crowdfunding campaign immensely.

Balance
The final crowdfunding tip is an interesting economic principle: a scarce supply equals a greater demand (generally speaking). When there is less of something new, it is often regarded as more valuable, rare, and competitive. Funders will recognize that there is a limited quantity and rush to get involved before the opportunity closes. Once the demand far exceeds the supply, then it is smart to increase production; but in the initial phases, less is more.